The accuracy of gist: Rethinking public awareness of attitude change

Vartanova, Irina , Eriksson, Kimmo , Strimling, Pontus | 2025

Judgment and Decision Making, vol 20

Abstract

Does the public accurately perceive how views change in society? Prevailing narratives suggest not, but we argue this conclusion stems from searching for the wrong kind of accuracy—demanding pollster-like precision instead of acknowledging the public’s robust perception of the ‘gist’ of change. Re-analyzing three large studies (total N = 2,236), we show that collective perceptions of change are incredibly consistent across different measurement methods (r > 0.90) and, critically, are highly aligned with actual historical data (r > 0.70). This collective wisdom is underpinned by a robust, individual-level ability to perceive the direction and relative force of these shifts. Moreover, there is a clear pattern to the minority of attitudes for which perceptions of change were inaccurate. We conclude that the public possesses a robust gist-based judgment that accurately tracks how various political attitudes have changed.

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Judgment and Decision Making, vol 20

Abstract

Does the public accurately perceive how views change in society? Prevailing narratives suggest not, but we argue this conclusion stems from searching for the wrong kind of accuracy—demanding pollster-like precision instead of acknowledging the public’s robust perception of the ‘gist’ of change. Re-analyzing three large studies (total N = 2,236), we show that collective perceptions of change are incredibly consistent across different measurement methods (r > 0.90) and, critically, are highly aligned with actual historical data (r > 0.70). This collective wisdom is underpinned by a robust, individual-level ability to perceive the direction and relative force of these shifts. Moreover, there is a clear pattern to the minority of attitudes for which perceptions of change were inaccurate. We conclude that the public possesses a robust gist-based judgment that accurately tracks how various political attitudes have changed.

Read more >