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Wändi Bruine de Bruin: Improving Communications about Climate Change: Insights from Behavioural Science
Professor Wändi Bruine de Bruin, University Leadership Chair in Behavioural Decision Making at the Leeds University Business School, Director of the Centre for Decision Research and Deputy Director ofAs the climate is changing, effective communications are needed to help policy makers and members of the general public make informed decisions about climate change mitigation and adaptation. Many existing communications are too difficult to understand for audiences without a background in climate science. In this presentation, I will discuss the social science behind developing communications that better take into account audiences’ needs. Examples will focus on climate change mitigation and adaptation, but the recommendations about how to develop effective communications are relevant for a wider variety of communication domains.
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