Fairbrother, Malcolm & A. Kudrnác | 2025
npj Climate Action
Public support for climate policies remains limited, partly due to perceived economic costs. However,
using survey data from four European countries, we show that support is more strongly related to
perceived benefits than costs. This suggests that public discourse has overemphasized costs. To
build broader support, advocates should focus on communicating the benefits and effectiveness of
climate action, rather than merely addressing concerns about economic burdens.
